Simple, Per-Shop Pricing

No. ShopsWired charges zero transaction fees on any plan. You only pay your payment processor's standard rate (e.g., Stripe's 2.9% + 30¢). We never take a cut of your sales.

Starter is for running a store; Pro is for building on one. Both give you the full storefront, unlimited products, checkout, 0% transaction fees, every theme and plugin in the marketplace, and complete control over your theme's design and code. Pro adds the three things a builder needs: writing your own plugins in ShopScript, wholesale and B2B customer pricing, and the Wired supplier network. It also raises your rate limit, storage, and how often scheduled tasks can run. If you're not writing plugins or selling at wholesale, Starter is the plan.

New shops pay just $1/mo for the first 3 months, on either Starter or Pro — you pick the plan when you create the shop. After that, the plan continues at its standard price ($29/mo for Starter, $99/mo for Pro). You can upgrade, downgrade, or cancel at any time from your dashboard — and if you cancel, no data is deleted; you can reactivate later by choosing a plan.

Yes, you can upgrade or downgrade at any time. When upgrading, you'll be prorated for the remainder of your billing cycle. Downgrades take effect at the start of your next billing period.

Moving down to Starter, you'll be shown exactly what changes before you confirm. Plugins you built yourself are switched off — never deleted, so moving back up re-enables them with their files and settings intact. If you have customers on wholesale pricing or an active Wired connection, we'll ask you to wind those down first rather than change them for you: both decide what a customer pays, and that shouldn't move without you.

Pricing is per shop. Each shop you create gets its own independent plan and rate limits. You can run multiple shops on different tiers under one account.

Only dynamic requests that bypass the CDN — things like adding to cart, checkout, logged-in browsing, and API calls from plugins. Standard product browsing and page views are served from edge cache and are completely free.

Requests that exceed your limit will receive a temporary 429 (Too Many Requests) response. Cached content continues to serve normally. If you're regularly hitting limits, it's a good signal to upgrade your plan for more headroom.

Every plan can register cron-driven scripts — higher tiers just allow them to run more frequently. The minimum interval between runs is 30 minutes on Starter, 15 minutes on Pro, 5 minutes on Business, and as fast as every minute on Enterprise. This keeps background work fair across the platform while still covering the vast majority of automation needs.

There's no fixed product cap and no per-product fees on any plan. Products are stored as records and draw from your record storage, so the practical limit is your storage rather than an arbitrary product count. Because records are small, even the Starter tier's 2 GB holds tens of thousands of products, and Pro's 5 GB holds hundreds of thousands — and you can always upgrade or add storage as you grow.

Record storage covers your structured data — products, orders, customers, and custom records. Because records are small, even the Starter tier's 2 GB holds tens of thousands of entries. File storage covers uploaded files served from the CDN — product images, downloads, and plugin assets — where Starter includes 20 GB. Both scale up with your plan (5 GB / 50 GB on Pro, 25 GB / 250 GB on Business, 100 GB / 1 TB on Enterprise).

We won't break your store mid-sale. You'll see a usage meter in your dashboard and a warning as you approach a limit. If you go over, storage is billed as overage (record storage at $1.00/GB-mo, file storage at $0.50/GB-mo) — or you can upgrade to a higher tier for more included capacity. Existing data and checkouts keep working throughout.

Durable background tasks (sw.task.bg) run outside the request lifecycle and are throttled per shop. Your plan sets how many run at once — 1 on Starter and Pro, 5 on Business, 20 on Enterprise — and how many you can enqueue per minute (90, 120, 600, and 2,400 respectively). Tasks beyond the concurrency cap queue automatically and start as running ones finish. Every task gets the same 10-minute execution window, with sw.task.continue() available for longer jobs.

Container jobs are pay-as-you-go and available on every paid plan. You're billed only for the time a job runs, metered by the second: Small (1 vCPU / 512 MB) at $0.05/hr, Standard (2 vCPU / 2 GB) at $0.15/hr, and Performance (4 vCPU / 8 GB) at $0.50/hr, plus network egress at $0.14/GB. Charges total on your next monthly invoice, and you can set a monthly compute spend cap so costs stay predictable. If you never run a job, you're never charged.

Yes. ShopsWired supports building custom payment gateway plugins, so you can integrate any processor. We also have built-in support for Stripe out of the box.

No. You can launch and run a full store on Starter using ready-made themes and plugins without writing a single line of code — and you still get full control of your theme's design and markup. ShopsWired is also built for developers: on Pro and above you can build custom plugins and integrations with JavaScript and Liquid, and even publish or sell them to other merchants.